Sensible Choice^®
Natural Nutrition for Superior Results

The True Nature of Dogs & Cats

Throughout the centuries, domestication has led not only to physical or physiological changes in dogs, but also to behavioral changes.

Today, the status of dogs has become one of companion animal, even though they may be used for other activities.

Source: Royal Canin Dog Encyclopedia

The cat as we know it today is the result of at least 40 million years of evolution.  Thanks to numerous fossils, we are able to establish the gradual evolution of the wild felids, the cousins of the cat.

The cat, the master of the house, so close yet so distant, so familiar yet so mysterious, has always fascinated humans.

Source: Royal Canin Cat Encyclopedia

As much as we love our pets, we must never forget that they are canine and feline not human, and therefore will benefit most dramatically from foods formulated specifically for them.  At Royal Canin, it has been our mission for over 30 years to provide dogs and cats with the diets they genuinely need, based on their physiology, life stage and activity level.  Respecting the true nature of dogs and cats allows us to provide the best nutrition.

At Royal Canin USA, we have a simple philosophy:
Knowledge and Respect.

Knowledge of the canine and feline species - a real understanding of its physiology and biology.  Respect for the canine species - for its true and inherent characteristics.

Simply put - we know dogs and cats!  And we formulate each of our diets specifically for dogs and cats - not for the humans who love them.  Choose Sensible Choice and make the right choice for the life of your pet!

Keeping Your Pet Healthy

A dog or cat's ideal diet consists of proteins, fiber, fats, vitamins and minerals.  The relative proportion of each of these elements is determined by:

• the size of the dog (a Chihuahua does not have the same dietary requirements as a Saint Bernard)

• the dog or cat's physiological condition (gestation, lactation, and activity level are factors that affect dietary requirements)

• and the dog or cat's health.

Great Taste Guaranteed

Only a great tasting food can deliver great nutrition because if your dog or cat doesn't like it - they won't eat it.  The Royal Canin Research Center has found that greater kibble expansion leads to higher digestibility and increased palatability, while natural chicken and lamb flavors insure a great tasting food your pet will easily accept and enjoy.

All Meat Protein From Lamb Or Chicken

Dogs and cats are carnivorous and need meat protein, but not just any kind of protein.  Protein is one of the most expensive components of any food and one that plays a vital role in the health of your pet.  In addition to providing energy, protein is a nutritional building block, necessary for growth, reproduction, muscle development and tissue repair.  Sensible Choice Pet Foods only use one meat protein source, either chicken or lamb.

Lamb* Dog Food Sensible Choice® Nutro® Science Diet® Iams® Lamb Meal & Rice ADULT Natural Choice Lamb Meal & Rice ADULT Lamb Meal & Rice Recipe ADULT Lamb Meal & Rice ADULT GUARANTEED ANALYSIS - PROTEIN LEVEL 25.0% 21.0% 19.5% 22.0%

*Information obtained from competitive web sites May, 2003.

Gentle Ingredients

Does your pet have a sensitive stomach or sensitive skin?  Even if he doesn't, shouldn't his food be just as gentle.  Sensible Choice Chicken Meal & Rice and Lamb Meal & Rice Pet Foods contain only one meat source - CHICKEN or LAMB, and one grain source - RICE to enhance digestive safety for your pet and limit his exposure to possible allergens.

This combination of pure chicken and rice or lamb and rice provides one of the most digestible diets available for your sensitive pet.  Be aware of products that contain other less digestible carbohydrate sources and meat by-products which are less expensive.

Sensible Choice Pet Foods contain no artificial colors, flavors or preservatives.  Rather than add artificial shadings, we accept the minor color fluctuations caused by natural ingredients.  The chicken fat used in this product, an important source of Linoleic Acid, is preserved naturally with mixed tocopherols.  And, only natural chicken or lamb flavors are used to enhance your pet's acceptance and enjoyment.

Sensible Choice Pet Foods provide complete and balanced nutrition for your pet's health and wellness.

Perfect for a sensitive stomach, Sensible Choice also contains fructo-oligosaccharides (Chicory Extract), a non-digestible carbohydrate, that favors balanced intestinal flora and may help to reduce the risks of diarrhea.*

Additional nutrients are provided in the form of chelated minerals which are more easily absorbed into your pet's bloodstream:  Zinc helps to maintain healthy skin and a shiny coat, Manganese helps to enhance enzyme function and Copper helps to promote blood cell formation.

*Not included in all formulas.